CX to Launch 'Card-linked Earn' Campaign for Membership Programme in 2H24

　　Paul Smitton, Director of Customer Lifestyle at CATHAY PAC AIR (00293.HK) -0.050 (-0.620%) Short selling $13.24M; Ratio 20.861% , said that as of June, the Cathay Pacific membership programme had 11 million members worldwide and 2.5 million in Hong Kong. A new campaign called ‘Card-linked Earn’ will be launched in the second half of the year to allow consumers to earn more miles.

　　CATHAY said the airline's Membership Programme currently works with some 800 partners worldwide, including more than 300 restaurants and mall retailers, in addition to credit card, hotel and car rental companies.

　　(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2024-07-18 16:25.)