Taobao Tmall Group (TTG)'s initiative to adjust its merchant policy, charging all Tmall and Taobao merchants 0.6% of order turnover for basic software services, is a positive development, Citi Research issued a research report saying.
As BABA-SW (09988.HK) +0.150 (+0.196%) Short selling $285.02M; Ratio 17.857% further enhanced its advertizing product tools, including wider adoption of its omni-channel promotional ad tools by more small merchants, Citi Research believed that overall monetization will improve.
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Therefore, Citi Research rated Alibaba Group Holding Limited (BABA.US) at Buy, with a target price of US$122.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2024-07-30 12:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)
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