TikTok "refugees" move to Xiaohongshu. How long will this craze last?

　　As the ban on TikTok in the United States is about to take effect, some American users have moved to new social platforms since January 13, and Xiaohongshu has topped the AppStore free list. The homepage of Xiaohongshu is occupied by a group of foreigners who call themselves“TikTok Refugees”.

　　According to Reuters, more than 700,000 new users joined Xiaohongshu in just 48 hours, and the platform became the most downloaded app in the United States this week.

　　CCTV reporters learned on January 15 local time that three people familiar with the matter revealed that the Biden administration is considering how to allow TikTok to continue operating in the United States. A government official revealed that TikTok will not be banned this Sunday (January 19).

　　The picture comes from the Internet

Why did TikTokRefugee choose Xiaohongshu？

　　In April 2024, US President Biden signed a “sell or ban” bill passed by Congress under the banner of so-called “protecting national security”, requiring TikTok's parent company ByteDance to sell TikTok to a non-Chinese company before January 19, 2025, otherwise the app will be banned in the United States.

　　Last Friday, the U.S. Supreme Court held an oral argument for the TikTok ban, and the majority of judges made it clear that national security takes precedence over freedom of speech. The result was that the ban was upheld. If ByteDance does not sell TikTok, the United States will order it to be shut down on January 19.

　　Although Trump said in a recent interview, “I am not against TikTok,” his inauguration date is January 20, the day after the ban takes effect. In addition, the Supreme Court's decision is not something he can easily reverse. Against this backdrop, a large number of TikTok users are forced to find a new “way out,” and Xiaohongshu has become their first choice.

　　Tianfeng Securities believes that Xiaohongshu has successfully expanded from the beauty and skincare category to a lifestyle platform centered on young people through its unique, rich, and diverse content, and its sincere and altruistic community concept of sharing.

　　In addition, analysts believe that Xiaohongshu combines the functions of Instagram and Reddit and is positioned as a community for sharing lifestyles. Some of the platform's features and community atmosphere of real interaction are particularly attractive to young Americans.

Concept stocks exploded

　　As Xiaohongshu became popular, related concept stocks also became popular. On January 14, Yaowang Technology, Yinli Media, Yiwang Yichuang, Aimei Shares, and Piano all opened at the daily limit.

　　In the afternoon, the concept of Xiaohongshu expanded its rally, and companies in Xiaohongshu's ecological chain such as Yaoji Technology hit their daily limit. Before this, more than ten stocks including Huayang United, Leo Group, Gravity Media, 3D Communications, and Fushi Holdings hit their daily limit. BlueFocus, Jiayun Technology, XuanYa International, and Insee Group all rose by more than 10%.

How long will this craze last？

　　On December 27, 2024, U.S. President-elect Trump asked the U.S. Supreme Court to suspend the execution of TikTok's forced sale order. Trump said he hoped the court would give him time to resolve the dispute through political means after he officially takes office on January 20, 2025.

　　According to CCTV News on the 16th, on January 15th local time, US President-elect Trump is considering issuing an executive order after taking office to suspend the implementation of TikTok sales or ban laws for 60 to 90 days.

　　Trump said that he has a wide range of supporters on this platform, with more than 14 million followers. He hopes to fulfill his previous campaign promises. According to CCTV reporters, people familiar with the matter revealed that the Biden administration is considering how to keep TikTok operating in the United States. A government official revealed that officials are “exploring various options” to prevent TikTok from being banned this Sunday (January 19).