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Apple Introduces 'Help Me Choose' Quiz To Help Customers In Choosing The Perfect Mac - Apple (NASDAQ:AAPL

iconBenzinga

2024-06-19 10:54

Apple has introduced a “Help Me Choose” quiz on its website to guide potential customers in selecting the most suitable Mac for their needs and budget.

  Once all the questions are answered, Apples algorithms suggest the ideal Mac computer for the user. I was suggested a 15-inch MacBook Airwith M3 chip, 8 GB memory, and 512 GB SSD.

  For students, the quiz is likely to recommend MacBook Air models or high-end MacBook Proconfigurations for users who require a computer capable of handling processor-intensive tasks, according to AppleInsider.

  Why It Matters: In March earlier this year, Apple launched 13- and 15-inch MacBook Air models, powered by the advanced M3 chip. The M3 chip is said to be 60% faster than the M1 chip and up to 13 times faster than the fastest Intel-based MacBook Air. The laptops also feature a faster and more efficient Neural Engine.

  At the launch event, Greg Joswiak, Apples senior vice president of Worldwide Marketing, said, “MacBook Air is our most popular and loved Mac, and today it gets even better with the M3 chip and new capabilities.”

  The starting price for the 13-inch MacBook Air is $1,099, while the 15-inch model begins at $1,299.

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