Being A Social Media Influencer May Look All Rosy And Shiny On The Outside, But It's Not That Easy: Only

　　Last year, a mere 13% of influencers managed to earn over $100,000, highlighting the challenges of making a living in the digital content creation space.

　　What Happened: During a segment on CNBCs Last Call on Tuesday, Clint Brantley, a prominent Fortnitestreamer on TikTokand other platforms, opened up about his journey as a full-time influencer.

　　He described the experience as “one of the most challenging things I've ever done with my life, but its also one of the most rewarding.”

　　Brantley highlighted the complexities of earning a living as an influencer, stating, “There are a lot of things that you dont understand until you actually get into the space. There are a lot of things that you have to learn and adapt to.”

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　　On the topic of income sources, he said influencers can make money through different ways including brand deals, partnerships, and ad revenues. He stressed the need for diversifying income streams, pointing to YouTube, TikTok, and Twitchas potential sources.

　　As per the stats shared by CNBC, only 13% of the millions of content creators managed to earn more than $100,000 from their work last year, while nearly half made $15,000 or less.

　　Why It Matters: The digital content creation industry has seen a surge in recent years, with millions of creators trying to monetize their content. However, the earnings vary significantly.

　　According to a Statista report, in 2023,Jimmy Donaldson, popularly known asMrBeast, amassed an estimated revenue of $82 million. Comedic duo Rhett & Link, gamerPreston Arsement, and child influencer Ryan Kajieach generated approximately $35 million.

　　YouTuber and boxer Jake Paul followed closely, with revenues of $34 million in 2023.